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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. huntingtripinsurance.com/contact-us Also, find out where your competitors are listed. If this all sounds too time-consuming, then there are tools, both paid and free, that can help you find new citation opportunities. The tools we recommend and use ourselves include BrightLocal which does a paid citation burst that takes a few minutes to set up and then sends out directory requests on your behalf.